Useful Ideas on How to Step up your Business Cards

With today’s struggling market, businesses are constantly looking for innovative ways to stay profitable. They want to stand out from their competitions so they find the best chance they have in putting their business in front of people. This doesn’t mean though that you have to spend a lot of your marketing campaign. Effective marketing doesn’t have to cost you an arm and a leg. Surely, there are cost-effective ways to promote your business. Why don’t you focus your investment on innovative business cards? Your old business card printing can be reinvented to give you a fresh new image. You don’t have to spend a lot to do this. What you simply need is your creativity and imagination. For some ideas on how to step up your business card, read on. 1) Take full advantage of the backside. Business cards often have limited space. If you want to convey more details to your customers, make use of the back side. You can include additional details here such as a calendar, map to your location, list of your products, or even some inspiration quotes. This will add value to your card and encourage people to keep it for future reference. Make sure though you don’t include too many details otherwise your card will look overcrowded and confusing. 2) Make the layout unique. There are a lot of templates you can download for free these days, but if you want a unique impression, you need to come up with your own unique design. Use all your creative talent to come up with a design that will make you stand out. You can look at other cards for inspirations but make sure you don’t copy them. The more unique your design look the more people will be attracted to it. 3) Include exciting offers. Liven up your cards with exciting offers. You can turn the back side into a coupon or redeemable reward. This will surely grab people’s attention and interest. You can also consider giving loyalty or referrals programs which will encourage your customers to purchase again or refer you to their friends and colleagues. 4) Put a strong call to action. You can always provide deadlines to your offers. This will motivate your prospects and customers to make an action at once. 5) Consider a unique shape and size. You don’t have to create a standard rectangular card all the time. To stand out, you can use die cutting to give your cards a distinct shape. You can create round, square, or oval shapes, but make sure that it is appropriate to your business. 6) Take advantage of unique printing techniques. This includes foil stamping, embossing, UV coating, and engraving. Look for business card printers that offer these techniques in high quality but in an affordable price. There are other techniques you can use. Talk to your printer to know about them. When you are ready to distribute your cards, ensure that you hand them out to the right audience in order to gain good response. Don’t forget to bring your cards anywhere you go so you will be ready to hand them out when needed. With compelling and memorable business cards, you are sure to gain more customers and be more financially successful in your business.

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