7 Quick Tips in Printing Envelopes

Many business owners today give in to the temptation of online marketing. Because it’s hot and easy to do, they opt to invest on it instead of the tried and tested traditional strategies. Well, who wouldn’t be lured into these high tech strategies? Aside from being easy to do it is also low cost requiring only minimal investment.

Nevertheless, it’s still important to communicate with people personally. Although online ads and email will deliver your message quickly to your target audience, it still won’t give the personal appeal provided by printed letters. If you want to impress your target customers, then be sure to send printed letters from time to time. This will require you to invest in high quality custom envelopes to convey a professional and trustworthy image to your target audience. It’s not really difficult and costly to produce your own envelopes. For some tips and pointers on how to create the best envelopes, read on.

1-    Decide whether to use put the slip on the short or long edge. If you want to go for a standard look, go for the long edge, but if you want to add something unique opt for the short edge. 
2-    Window or not? You have the option put a window on your envelope or not. If you don’t want o print names and addresses, you can opt for the window design.   
3-    Choose high grade paper. When you are promoting your brand, it is important that you use high quality paper. Keep in mind that your envelope will be the first thing people will come in contact with. This makes it important to use thick and durable paper that will convey the credibility of your company to your target customers.
4-    Communicate the right image through colors. Color makes your material look eye-catching. The more colors there are the catchier your envelope will be. However, the cost of your envelope can get expensive as the number of colors you use increase. It’s best if you use only two or three colors so you don’t get a lot of expenses.
5-    Custom sizes. If you need to mail large materials to your customers, say brochures or catalogs, you need a larger envelope for them. This will cost you extra since the material requires custom printing.
6-    Printing company. To guarantee the effectiveness of your envelope printing, you need to hire a professional printing company. Look for a printer that will give you the best print job without costing you a lot. There are plenty of choices these days both online and offline, so ensure that you do a good research. Find the right print shop that will understand you need and ensure your envelopes looks as remarkable as possible.
7-    Consider postal regulations. You need to look at the regulations your local postal office implements. Ask about the size limits so you know just how big you can go with your envelope. Some also put additional costs in heavier mails, so be sure to know the guidelines about mailing so you don’t incur unnecessary expenses.

If you want your message to get read, make sure you create high quality and attention-grabbing envelopes. With the right strategy, you don’t have to spend a fortune on the print job.                 

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