Traditional Restaurant Menus are not yet Obsolete

The newest and hottest wave in restaurant menus today is the electronic menus. There’s no need to look at menu boards since everything can be done through electronic means. An electronic menu will surely make a restaurant look high tech and innovative. So does this mean that the traditional menu boards are no longer effective? Should you let go of the menus you have come to use since the start of your business? Not necessarily.

Menu boards are still important and effective today as they were in the past. While your competitors are trying very hard to get updated with the latest in technology, you can always make use of the traditional menu printing to stand out in the market. Because the traditional market will be wide open, you can make you move and use traditional media to get ahead of the competition. How do you do that? Follows these simple tips:

* Highlight your specialty. Put the house specialties on top of the page, this way people will easily see it and pick it first. Also, if you want to highlight a slow moving inventory, you can also put that on top of the page and perhaps offer it on a special price.

* Use expressive titles. Use adjectives to evoke people’s interest. Make it look like the food is so edible through words.

* Put a section that offers healthy foods. People are health conscious these days. You can gain more customers if you dedicate a special area in your menu for healthy items. You can include some health information about the food to help you customers decide on the right choice.

* Put your logo on your menu. Be sure to put it on a good place where it will be seen easily. Keep in mind that your menu is also part of your marketing campaign so you need to put your brand on it. 

* Put short but clear descriptions. Give a brief description of the foods you offer especially they are exotic foods. Tell people what the ingredients are and what it tastes like. This will surely get them to order the foods.

* Include edible images. People often look at the images first before they look at the description of the food. If they like what they see, they will likely purchase the item. For this reason, it is important that you include high resolution and captivating images of the foods you offer. Make them colorful and attractive so they command attention.  

* Insert special promos. You can always provide special promos not only on special occasions but on ordinary days as well. This will help you draw in more customers into your restaurant.

It will help to know who your customers are so you can design a restaurant menu printing that will look appealing to them. Research well so you know how to entice the palate of your customers. Be sure to make your design fun and exciting with lots of images so people don’t get bored looking at your menu.  

If you maximize the full potential of your menu, you are sure to draw lots of customers into your restaurant. Remember that electronic menus are not the only way to promote these days. Traditional menus are still effective if done properly. 

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